The BigChoice Group Is delighted to announce that Mark S. Kopenski of the London based advising firm, GSRA has been retained by the company to bring experience and expertise in international education to The BigChoice Group effort to expand its services into North America.

Mark brings twenty-eight years experience in the field of enrollment management having worked at five private American institutions all of which had an international focus.

BigChoice Group CEO & Founder Simon Andrews, said: “We view Mark’s work as a critical element in the development of BigChoice Groups international student recruitment services. More than 200 universities and colleges from 40+ countries currently use BigChoice Group to generate international student enquiries, but in many cases this against the back drop of little or no strategic international planning to incorporate and coordinate the international brand of the institution, the current ‘touch points’ of existing international students, enquiry handling, communications flow, marketing, agent and partnership agreements.

The generation and, even more importantly, the conversion of international student enquiries into applicants and enrollments is influenced to huge extent by the existence of a coordinated international student recruitment strategy.

For the last 28 years Mark has been successfully developing and applying exactly this kind of comprehensive international strategic plan and has agreed to bring the vast resources of GSRA to BigChoice Group. We all look forward to working with Mark over the coming years.”