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The GSRA Family wishes all of our readers from around the globe a happy and prosperous 2015! While people plan the year ahead and work to make meaningful changes both in their professional and personal circles, the “Advisors” at GSRA reached out to clients across the continents to discover and share what the most healthy recruitment diet mix needs to look like to ensure international recruitment success in the New Year.
The GSRA International Recruitment Diet: What your enrollment mix needs to look like!
Below are the results of what we have found and a short explanation of each outreach:
| Secondary Schools | 20% |
| Education Representatives | 40% |
| Student Search | 20% |
| Social Media Marketing | 10% |
| Direct Institution Interest | 10% |
The perfect diversified mix includes:
- Secondary Schools: Healthy relationships with both domestic and international secondary schools which creates a pipeline of new undergraduate students for the international recruitment office.
- Education Representatives: Regardless of the on-going controversy of using education representatives “agents” a diet that does not include assistance from agencies will stymie most institutions ability to grow their international population to the healthy levels expected.
- Student Search: Obtaining appropriate international inquiries is a staple in the diets of all GSRA clients around the globe. The College Board, TOEFL/Hobsons/BIGChoice/CIS and soon to be part of the student search family IB, are all examples of search firms being successfully used by institutions on the move with their international recruitment regiment.
- Social Media Marketing: SMM has become an essential exercise to attract and enroll international students. While Facebook and Twitter are staples to a strong social media program WeChat, Simon and WhatsApp are equally important.
- Direct Institution Interest: Every institution from the invisible to Harvard receives international inquirers via e-mail, the post and even by telephone and fax. The key is what international recruitment “shops” do with these inquiries and how quickly and effectively the response is. Studies recently done by INTEAD LLC of NYC show most institutions take far too long to communicate to interested international student contacts and an alarming number do not respond at all.
(Source: GSRA client summery)
While 2015 will be filled with obstacles to run all of us off our diets, sticking with the five essentials above is a sure fire way to meet international recruitment goals in the New Year.
Happy New Year!
The Advisors
For customized international recruitment advising please contact us at:
E-mail: Info GSRA
Official Web Address: www.gsra.org.uk
Phone UK: + 44 (0) 77 4350 4940 or ++ 1 312-513-5332
